Microsoft on Friday announced its partnership with online travel search firm Kayak. com to bring flight search results to its web browser Bing.

Users of the new service, which will be available within a few weeks to come, will be able to search flight results from Bing’s travel search section. However, the service will be available only in the United States.

After the row of alleging Microsoft of tracking its search words, recently Google accused Bing for copying its codes.

The search engine giant, while keeping a fierce eye on its brand and safeguarding the algorithms conducting routine secret checks that showed Bing search results were directly copied from Google, according to Google’s anti- webspam engineer Matt Cutts.

The newest form of user interface from Microsoft, Bing is a hit in US and Canada. This was said by the company and said that Yahoo has also getting benefited because of the same in these two countries.

The Bing Entertainment page lists all the new features that Microsoft has recently added to its Bing search engine, in an attempt to entice more Internet users to the site.

The new features, most of which are now going live, will give the Bing users the added advantage of streaming music, watching videos, and playing games - all within the site's domain. These features are a clear indication that Microsoft is putting its plans in place to make Bing a leading entertainment site.

At the Search Engine Strategies NYC show on March 25, Yusuf Mehdi, Senior VP of the Online Audience Group for Microsoft Bing, said that the reason why Microsoft has lagged behind Google in the search market arena thus far is that it has failed to acknowledge the ‘long tail’ – thereby implying that Microsoft was not able to retrieve appropriate results for a long line of less popular queries.

Since the initiation of online gambling, search engines have served as the vital advertising medium backing the online gaming world grow.

For those befuddled between Google, Bing, Yahoo seeking to have the best results for a keyword search, Yabigo serves all the confusion.