Ex- Apprentice New Zealand competitor, Chris Whiteside is taking an oath to donate proceeds that is earned from to his new business enterprise during its first year of operation to jilted passengers of charter Company, Fly Direct Ltd.

Whiteside has bought the business from liquidators and re-launched it as travel booking site flydirect. co. nz offering flights, accommodation, rental cars and cruise bookings.

After heavily marketing direct flights to Wanaka from Christchurch and Wellington for the ski season, it is reported that Fly Direct Ltd. has collapsed even before it got off the ground.

As per the Companies office records, the Company has been placed in liquidation.

Confirming the reports, a message that reflects on the Company's website also advices liquidation.