Starbucks sure its Kraft plan won't hurt either of them

StarbucksCoffee retailer, Starbucks Corp has said that neither they nor Kraft Food Inc. are going to suffer any kind of irreparable harm because of the distribution decision that Starbucks has taken. They had announced that they are going to takeover the distribution of Starbucks products to retailers by March this year.

The company said in its court filing that Kraft has been given ample time to prepare itself for transition. Kraft has been the major distributor of Starbucks products for the last 12 years.

Court filing that has been given to he U. S. District Court for the Southern District of New York is the latest step in the dissolution of partnership of both the companies. This has been done in retaliation to the preliminary injunction that was filed by Kraft in December against the plans to separate the businesses.

Kraft had asked for termination fees that is close to $1 billion and is for ending the deal. And said, that ending the deal would hurt its relationships with other clients as well.

As of now Kraft continues to distribute Starbucks products.