The e-commerce industry has stated that the online customer experience firm Tealeaf states that online Christmas sales reached 2.8 billion pounds in 2010.

Tealeaf has stated that 44 per cent of adults in the UK have grown their online shopping since 2009.

58 percent of online shoppers state that making use of the internet is a more convenient medium for Christmas shopping, while 52 per cent stated that there are reasons for the increase is concerned with the lowering in stress, and reduction of prices even once postage and packing has been added on.

In November, security vendor Symantec further claimed that the approximation of online sales is 7.5 billion pounds for this year Christmas, although Industry body interactive media in retail group and payment processor retain decisions claimed that in the months of November and December online sales will increase to 12.4 billion pounds.

Also Chase Paymentech Europe expects 29 per cent jump in sales for the festive season.