Facebook, Bain, swine flu, Twilight, Tua, Boyel and Jackson emerged as top search keywords on Google. co. nz in 2009. David Bain out beats heavyweight boxer David Tua and ranked at first slot followed by Kiwi. Rachel Whitwell, the Auckland teacher got third slot, possibly, due to her nude pose given for Penthouse. The new SH1 toll road north of Auckland also finds rank in the steeply rising web search list. Most searched movies includes Star Trek, 2012, Avatar, District 9 and Halo during the reporting period. Shortland Street beats outrageous Fortune in the category of local TV while Michael Laws figures for more times as compared to Rodney Hide in the controversial politician segment. Internet users showed a great deal of interest in Black players as compared to White ones while social networking site Facebook took the lead in searches as compared to its competitors. Similarly, most popular category includes searches for face book, you tube, Trade Me, bebo, hotmail, Google, Gmail, yahoo, air new Zealand and miniclip on the internet's dominant search engine. The list of most searched New Zealanders includes David Bain, David Tua, Sonny Fai, Rachel Whitwell, Gareth Morgan, Trelise Cooper and Dan Carter.