Eighty per cent of Britons are concerned about their personal information online, a survey conducted to mark International Data Protection Day claims.

Marked in Serbia, the European Data Protection Day aimed to raise awareness about value of data protection and enhanced implementation of regulations. The surveyors questioned more than 1200 individuals, and found 96 per cent of respondents saying that they were concerned that organizations didn’t keep their personal details secure.

A further 60 per cent of respondents showed concerns that they had lost control of the way their personal details were gathered and processed.

The Information Commissioner's Office (ICO) has re-launched its Personal Information Toolkit to assist online users in understanding how to guard personal details online.

Speaking on the importance of protection of personal information online, Britain’s Information commissioner Christopher Graham said, “Whether you're surfing the net, shopping online or signing up to social networking sites, it's crucial that people are thinking about how their information might be used.”

Figures compiled by National Fraud Authority claims that affects more than 1.8 million people each year, costing them over 2.7 billion pounds.