Motorola unveiled the uncut Super Bowl spot for the Xoom tablet packed with Apple references in an effort to pitch in iPad users. While promoting its new tablet Motorola posted an ad teaser and a series of ads of web streamers, which mixed imagery from Apple's iconic “1984” advertisement. The 1984 Apple ad is considered to be one of the best ads ever made globally, which limned the Macintosh as liberating technology breakthrough and depicting Lemmings as a competitor in a positive manner.

The ad also portrayed non-Mac users as blind followers suggesting that they uncover their eyepatches to avoid disastrous outcomes. "Lemmings" came under severe criticism for negatively portraying the customers as being imprudent and obtuse.

Motorola now taking the new spot for Xoom tablet with an effort to balance together the earlier two misrepresented ideas that depicted Apple’s customers as ubiquitous clones wearing the same white earbuds and blank uniforms. This time Motorola infused an appealing kind story involving a Xoom-using man who tries to flirt with a girl using images displayed on his tablet. He in turn gets a response, for the moves, from the girl who removes her white iPod earbuds.