Customer relationship management firm Salesforce. com announced a new product, called Service Cloud 3, which will allow clients to more simply engage with their customers via social-networking platforms like Facebook and Twitter.

The new product was announced on Thursday by Salesforce. com Inc’s Chief Executive Marc Benioff at the CloudForce 2011 event in New York.

The new product offers new social monitoring capabilities for Facebook and Twitter, and customer service agents of a client firms can now monitor what consumers are saying regarding their products and services on the two most popular social-networking platforms.

When a customer service agent finds a customer issue on social networks like Facebook and Twitter, Service Cloud 3 allows the agent reach out to the customer with the issue in real time.

In his speech at the event, Benioff said that the world was going social.

Speaking on the topic, Benioff added, “I want to know why all enterprise software isn't more like Facebook. If it can be this powerful in the consumer world, why can't it be the same for the enterprise world?”

Salesforce. com claims to have more than 92,000 customers. The firm is expected to generate $2 billion in revenue in 2011.