On the back of marginally improved sales as compared to before, fashion retailer Noni B has announced that it is now expecting half yearly earnings for the current financial year's second half to be nearly $3.8 Million.

According to Noni B's shared forecast, it is expecting six monthly pre-tax profit up-to December 27 to fall between the range of $3.4 Million to $3.8 Million, taking the first half earnings of $2.5 Million further to achieve good complete year earnings.

"We are achieving higher margins, stock remains under control, and costs have been reduced. While our exact results for the first half will depend on the success of our pre-Christmas promotions during the coming week, we remain confident we are well placed to increase our share of the 40+ fashion market", said Noni B Managing Director David Kindl.

For most of the current fiscal year, Noni B's cash flow has been strong, and the company is now completely debt free.

Interim dividend payable in April 2010 has been raised to 50-75 cents per share.