Nestle's Health Drinks' Claims are highly Misleading - FDA

Nestle's Health Drinks' Claims are highly Misleading - FDA

According to a letter released by the US Food and Drug Administration on Tuesday, Nestle, the Swiss food giant, made some seriously misleading claims about the health benefits of some of the children's beverages which it makes and markets.

In the letter dated December 04, the agency has pointed out that the company made "unauthorized nutrient content claims" about many of its popular health drinks for kids, which are Juicy Juice Brain Development Fruit Juice Beverage (Apple), Juicy Juice All-Natural 100% Juice Orange Tangerine and Juicy Juice All-Natural 100% Juice Grape.

As per FDA, the foods firm, for example, stated that there was "no sugar added" in the brain development drink, despite the fact that this type of a claim is now allowed for use on foods that are meant for children under the age of 2.

"We are intending to fully cooperate with the FDA in bringing this matter to a conclusion", said Pam Krebs, a spokeswoman for Nestle Beverage, while confirming that the company has indeed received a letter on the Juicy Juice drinks.

In a separate letter, dated December 3, the FDA stressed that Nestle's Boost Kid Essentials Nutritionally Complete Drink has been touted as a "medical food" but has failed to meet the requirements for it to qualify as one.

Both the letters have been posted by the agency on its official website.