By the end of this year, Europe market will be promoting Viagra Condoms, which will help man to maintain erection. In addition to helping men maintain their erections, the company behind the condoms says the condoms will make erections bigger.

Dr. Irwin Goldstein, a sexual medicine expert in San Diego and editor-in-chief of the Journal of Sexual Medicine, has told that erection-enhancing condoms are an "interesting" and "novel" idea. He further said that they will have to prove to be safe and effective compared to Viagra. Moreover, it should also be checked that drug is not transferred to woman.

The product is developed by UK biotechnology firm Futura Medical PLC and is licensed to Durex's owner, SSL International. Futura will be flooding market with the new condoms called, CSD500. Futura's condoms contain a gel with an agent that boosts blood flow which is often called vasodilator. The gel after being observed by penis skin enhances erections.

According to the analysts, the new condoms will have a significant impact on the condom market where innovation is rare and patent-protected inventions are infrequent. The product is believed to provide a boost to Durex, the world's top-selling condom brand.