Privacy advocates as well as consumers are intensifying their resistance against the data collection policies of tech giants Apple and Google.

Around a week ago two Tampa men brought a class-action lawsuit against Apple, opposing the Cupertino-based tech giant’s alleged user tracking activities.

Apple denies accusations that it is tracking the locations of its iPhone and iPad customers, but admits that that it gathers data about wireless gear near a user of its device. The company claims that it keeps a database of Wi-Fi hotspots and cell towers around a user’s location to allow the users to know his/her location more accurately.

After Apple, Google is suffering similar accusations. Two Michigan residents, Julie Brown and Kayla Molaski, have filed a class-action lawsuit against Google, accusing the Web search giant of tracking of Android owners' locations without permission.

Filed in the U. S. District Court in Detroit, the lawsuit claims that devices based on Google’s Android OS secretly gather data about locations of users. Their lawyer, Steven Budaj, argues that the location-tracking software puts Android users to risks of privacy invasions.

Julie Brown and Kayla Molaski are seeking $50 million in damages and a ban on devises based on Google’s location-tracking software.