The first-quarter operating profit of the Carlsberg increased 38% as compared to the previous year. The company said that it is reported a rise in demand from the Russian and Eastern European markets.
 
The increase in demand in these markets has contributed the maximum towards the profit. The Chief executive of the company, Joergen Buhl Rasmussen said that the company had a constant growth in the Asian Market but the European markets suffered from destocking last year which have revived now.
 
Easter Europe accounts for 40% of total beer sales of Carlsberg whereas Northern and Western Europe collectively accounts for 40% volume. Asian market is responsible for the 20% of the sales volume.
 
Besides destocking, other reasons for the decline in demand in the European market were saturation and reduced consumer spending as a result of government spending cuts. Not only Carlsberg but its rivals including Anheuser-Busch InBeand and Heineken AV were also affected by it.
 
The Russian market was affected by the three times increase in the excise tax on beer along with the financial crisis.
 
The company is planning to launch its new bran which is expected to double the profits by 2015.