The residents of South-West Brisbane were being encouraged to join the Bowel Cancer Awareness Week. As per a report, around 3000 people contracted with bowel cancer in Queenslanders every year, and the probability of survival was believed to be 90% if diagnosed at an early stage.

As per the Cancer Council Queensland Executive Manager, Claire Kelly, bowel cancer can be cured if detected at an early stage. Around 75% of the bowel cancer can be treated with health food habits, performing regular exercises, quitting smoking and alcohol. The Federal Government's National Bowel Cancer Screening Program has decided to provide free screening kits for people turning 50, 55, and 65.

As per a survey, people of New Zealand die at a higher rate out of bowel cancer in comparison to breast and prostate cancer. As per a statistics revealed by the Australian Institute of Health and Welfare, people falling under the age group of 20 to 34 are at a higher risk of being infected with the disease.

With the commencement of New Zealand's first ever Bowel Cancer Awareness Week and Beat Bowel Cancer Aotearoa, the organizers would be able to draw attention of people towards the sufferers of bowel cancer. As per Alison Ellison, chair person of Beat Bowel Cancer Aotearoa, wants people of New Zealand to know that bowel cancer could be diagnosed and cured.