If not voluntary ban than people in Fiji might have to adhere to the regulations that could be implemented by the Fiji Health Authorities to address the epidemic of lifestyle diseases.

In context to same, Fiji’s Interim Minister of Health also said that it is essential to put a ban on junk food advertising along with reducing the use salt and fat in processed foods if the authorities want to address the epidemic of lifestyle diseases, which according to Dr. Neil Sharma are the contributing factors of diabetes, heart disease and cancer.

Also, the doctor marked in his statement about the new data of the research into the food consumption and activity of children in Fiji, which severely prompts a need to put a voluntary ban on advertising by fast food companies.

“If individuals see people drinking coke and pepsi rather than water or coconut water, they will go for that. And when transnational corporations sell carbonated fizzy drinks at prices cheaper than water and coconut water then of course people will be driven to that because of their financial situation”, he added further, according to whom if the voluntary ban is not effective, regulation may be needed.