Fairfax Media has plans to axe their creative advertising team in New Zealand and outsource work to India. The news was announced today by Chief Executive Allen Williams. They would still have a core team at each production hub but the majority of the work would be outsourced.

If their plans do go through, it will mean that 45 jobs will be eventually lost. However, the company is searching for ways to reduce cost in order to expand the growth of revenue. EPMU senior national industry officer Paul Tolich expressed disappointment of the potential plans and states: “It’s extremely disappointing that Fairfax has chosen to export these highly skilled jobs. At a time when there is high unemployment and insecurity, it’s the last thing these workers and their families need”.

It seems as if there is a double standard going on. Fairfax is searching for ways to cut costs by cutting jobs within the community. However, they are relying on their advertisements to bring in revenue. How can people spend money when they don’t have money because they don’t have jobs? Job cuts will be made throughout the country.