Cigarette company Philip Morris has for now sued the Australian government that is now all set amid its plan to become first country to introduce plain, brand-free packaging for the cigarettes. The Australian government has finally proclaimed its plans to stop manufacturers to demonstrate their logos, branding, colours and promotional text on tobacco packaging by 2012.

Following the proclamation by the Australian government to keep the manufacturers make their packaging simple and without any promotional text, various companies have now become apprehensive about their cigarette brands to get smashed with lesser or no chances to compete against other brands.

Besides, Australian governments’ plans to make the cigarette packaging brand free, it has also made it very clear that the cigarette packets will now be dowdy, with unappealing olive green color and will also demonstrate the graphical images on both the sides, portraying the health consequences that the consumers may suffer from after consumption of the same.

Even British American Tobacco (BAT), which is one of the largest cigarette firms in Australia, is also now planning to sue the Australian government for its recent proposals that are apparently infringing upon international trademark and intellectual property laws.