Microsoft may end Twitter’s integration with Bing

Microsoft may end Twitter’s integration with BingAfter failing renew its deal with Google over stream of tweets alongside search results, Tweeter is now reportedly to woo Microsoft not to follow Google’s footprints.

According to AllThingsD, Software giant Microsoft’s search engine Bing and the San Francisco-based micro-blogging service Twitter are renegotiating their agreement which allows Bing to use data from Twitter’s real-time feed "fire hose".

The deal between Microsoft and Twitter, which preceded the Google-Twitter agreement by around two months, expires later this year.

Twitter reportedly wants $30 million a year in license fee from next time. The figure is double from what it pocketed from the existing agreement. In addition, Twitter is demanding more control over how Twitter results are displayed on Bing.      

However, it will not be easy for Microsoft to follow Google’s footprints and put an end to its deal with Twitter because Google has an alternative in the form of its recently launched social network, called Google Plus, but Microsoft has no such alternative to fall back on.

Twitter, which was launched on July 13, 2006, claims that it is now delivering as many as 350 million tweets per day.