What could be better than latching on to a baby all together at a single time just to feel motherhood. Perhaps that was what a large number of mothers experienced last year when over 800,000 women took part in the Big Latch On, where a record 1,514 babies were latched on and breastfed throughout New Zealand at the same time as their siblings across the world.

Aiming to promote, protect, support breastfeeding, thousands of women were seen latching on to their babies at a single point of time at 10:30 am, as part of a global campaign to celebrate breastfeeding.

Who better than a mother can tell about the emotional feeling attached while feeding a baby, a sense of belongingness required for a long term bonding starts actually reaching a new high at that particular moment.

Not even this, if looked from a health perspective, breastfeeding is being advised as source of nutrition to a baby. In addition, the Ministry of Health also promoted mothers to ensure their babies are exclusively breastfed for the first six months of life, if at all possible.

Even the World Health Organisation/UNICEF has been a sound promoter of the same for quite a long time through what is called the Baby Friendly Hospital initiative, thereby encouraging mothers to breastfeed their babies.