Brisbane's new tourism campaign to lure female visitors has been tagged "sleazy, cheap and nasty".
The state's tourism chiefs are in a process to invest $600,000 of taxpayers’ money on a campaign to attract visitors to Brisbane. And the best that Pete the Promoter and his marketing geniuses can come up with is: "What are you up for?".
Tourism Minister Peter Lawlor cites that the slogan's objective was to outline the adventures and experiences Brisbane offers to women. In addition, he hopes it would present Brisbane as a young, vibrant, easily accessible and inexpensive city.
Brisbane is not only beatified with a near-perfect climate, but a vibrant arts and cultural scene, dining options rivalling those anywhere, great fashion, shopping and nightlife options.
The $600,000 six-month print and online campaign initiated by Tourism Queensland is claimed to start on January 31 and speculates to cement Brisbane as the nation's capital for girls' weekend getaways.
Brisbane had been enduring a sardonic look by those in the southern states as some hick backwater.
The campaign is part of the State Government's Tourism Action Plan to 2012 and tracks the spectacular flop of Tourism Australia's $180 million "Where The Bloody Hell Are You?" drive with a bikini-clad Lara Bingle in 2006.