In a strategic move, it has come to light that the biggest owner of television programming in New Zealand would be establishing a new project in the name of "Project Purple", which is expected to offer a cost effective solution to the customers who, as of now, are looking for something better than the "Freeview" in affordable price.

If reports are to be considered, Sky Television has grasp of 51% in New Zealand's market, but recent reports have indicated that the business is slowing down.

Perhaps that's the reasons that the host broadcaster for the Rugby World Cup is eyeing to expand its reach from the existing proportion. If rumor mills are to be heard, Sky is likely to bid for the struggling `Empire MediaWorks', which includes four and half of New Zealand's radio stations and TV3.

It's being believed that the growth trajectory of the company has been highly influenced form the support of Rupert Murdoch media, who has 43% share in the business, and even, governments so far have been highly sure about the broadcasting market.

Even Chief Executive Paul Brislen of Telecommunications Users Association of New Zealand (Tuanz) endorse the grip of the company in the market,

Brislen said: "It has a free-to-air channel and they seem to have quite a lock on content. They have done a very good job of sewing up all the loose ends and that concerns me".