In an attempt to clamp down on websites which provide unsubstantiated information about celebrities and other well-known people, a new advertising trial by Internet search giant Google is set to bring on celebrity endorsements in the search results.

Though the new service will essentially enable the public figures to rank the websites about them, the offering will be available only for the paid advertisement section of Google’s search results.

The service – which will give the celebrities a much-desired control over their brands on the Google search results – will work in such a manner that the celebrities, using their Google+ profiles, give a +1 to the sites of those products that are endorsed by them.

The move apparently underscores Google’s ongoing endeavors to tempt the celebs to take to the new Google+ feature in just the same overwhelming way that most of them have taken to the popular microblogging site Twitter, and, to some extent, the Facebook social network.

According to the details shared by Google, the testing of the new endorsement service is presently in its early stages, but the company is trying to put together plans for its roll out in the US and the UK.

Noting that Google keeps testing new methods for making advertising more attractive to its users and advertisers, a company spokesman said that, since some advertisers use celebrity endorsement in their ads, the endorsement trial clearly “extends the option of celebrity endorsement to online campaigns.”