A Google Employee, named Steve Yegge, has slammed the internet search giant Google for failing to get platforms like those of rivals.

In a blog post, Yegge called internet search giant’s new social platform Google+ a “knee-jerk reaction”. He said that Google didn’t understand how to build a product on the success of its search engine, and to attract developers to create third-party apps.

Yegge compared Google with his former employer Amazon, and said, “I was kind of hoping that competitive pressure from Microsoft and Amazon and more recently Facebook would make us wake up collectively and start doing universal services. Not in some sort of ad-hoc, half-assed way, but in more or less the same way that Amazon did it.”

The twelve-year insider attributed to Amazon’s transformation. He said Amazon learned a lot while effecting the transformation.

The Google engineer added that comparing Amazon’s transformation to Google+ exposes the internet search giant’s failure to understand platforms.

Yegge further wrote that Google+ had no API at all at the time of its launch, adding the accessibility and platforms were behind the incredible Amazon AWS.