The Indian market has become a recent attraction for many investors in the world and the tourism Australia is no different. The people from India love to spend a lot of exotic vacations and this is something that the tourism fraternity plans to cash upon. A lot of harm had been done recently when the students from India were attacked racially by Australians. The tourism industry, however, plans to soothe those injuries.

The aim for the Australian tourism is to raise the number of tourists visiting their country by three times by the next year. This would require a lot of hard work from the board as there is a lot more than merely image repairing for them to do.

"We took a view that we should look at India through the eyes of Indians whom we market. So we've used an MTV Bollywood couple who had their honeymoon in Australia as sort of the front people of our advertising”, said Mr. Andrew McEvoy, the Managing Director from Tourism Australia. He further added that before these recent attacks on the Indian students that have caused mistrust in the minds of people; Australia was considered a welcoming nation.

There is need for them to make the Indian tourists as well as students believe that they don’t mean any harm and that they would be safe while their stay in Australia.

He further added that combined efforts by the firm and the general people from the nation could lead to the rise of tourism rates in the country.