Flash content is being widely seen on the World Wide Web.

Apple's CEO Steve Jobs reveals that the reason for this is that Flash is pants and everyone should be moving to HTML 5 anyway. In addition he accused Flash for everything that causes his nice shiny Macs to crash.

Detractors charge that Flash has become bloated, is insecure, and performs poorly on Mac OS X machines.

Amidst growing acquisitions and that too by Apple's CEO, Adobe needs to do something fast. Flash will become marginalized as developers shift to HTML5 and whatever other technologies emerge to fill the gap.

Apple's refusal to permit Flash on the iPhone, and as of last week, on the iPad, in conjunction with Microsoft's promotion of Silverlight and with the nudge toward open Web standards, has gone from being a matter of concern only for a "consortium of minority browser vendors" to a pressing threat to Adobe.

Adobe CTO Kevin Lynch on Tuesday posted a blog post, revealing Flash's utility and its destined co-existence with HTML5. "Some have been surprised at the lack of inclusion of Flash Player on a recent magical device", he posted.

The upcoming Flash Player 10.1 and future Flash platform launches requires to address these complaints if Flash is to co-exist peacefully with HTML5.