There is great possibility that after reading the news, mobile companies would have some brain-waving discussions in order to grab maximum foothold in the market.

As per research firm GfK survey, it has been found that Apple is leading the market by winning maximum brand loyalty votes. The firm surveyed about 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan.

After interviewing all the people, one thing was found to be common and that was name of Apple as 84% of them said if they would lie to replace their iPhone then it would only be with of Apple’s.

This means Apple is not only enjoying old loyalties, but also new ones. While other companies were found losing their grounds, like Google’s Android failed as only 60% of Android users showed their support for it and were confident that they would continue using this even if they get some other exciting offer.

Last on the list was Research in Motion (RIM) as only 45% said they would remain true to the brand. Ryan Garner, an analyst at GfK, said their report has put forth serious issue as it is quite clear that more than 50% of mobile phone consumers have revealed that they are in mood to change their phones.

This habit would become great problem for new mobile phone companies as if people would not try new phones then how would they be able to show their worth. This habit of users would not let new companies stay in the market or call for easy exit.

One of the reasons for which more than 70% people do not want to change their old phones is that their hands are set on their gadgets and they know each and every function of their phone.