Daniel Weinberg, who is the only man behind the nation’s census, will make use of the Internet in collecting the nation’s population and household data. He also oversees the American Community Survey Office. Starting his Federal career in 1980 at the Department of Health and Human Services, he moved to the Census Bureau, where he has been the chief of the housing and household economic statistics division, chief economist and the head of the Center for Economic Studies.

Accepting the suggestions for improvement and making the changes that are feasible without accepting unwarranted risk to the program are the major challenges. It has to be ensured that the troops in field are supported logistically and paid on time.

Census Bureau in Buffalo considers that it was a wise use of taxpayer money aired during the Super Bowl as the Census Bureau was able to convey a message to 100 million people at an average cost of 25 cents per viewer. It is far less than the cost of a postage stamp.

"I don't think everybody knows the census is coming up and even if they know perhaps they don't understand the importance of responding", said Robert Coffey.

A function was held at the 31 Club on Monday evening where the review of the Super Bowl ads was available. But Veteran advertising executive Mike Jones-Kelley, who has won almost every major advertising award during his lengthy career, was not impressed.