The ramp of the 2010 Prada autumn-winter collection at Milan was essentially a coup for the Australian models – with those walking down the runway including Catherine McNeil, Abbey Lee Kershaw, Miranda Kerr, and Julia Nobis.
The dominance of the ramp by the slightly more ‘curvy’ models, including among others Doutzen Kroes, substantiated the pre-show buzz that designer Miuccia Prada was likely doing something surprisingly special with the models this season.
About the models walking the ramp this time round, New York Times’ Cathy Horyn wrote: “The world of women is vast, Ms Prada seemed to be saying, and not everyone is a teenage runway zombie.”
The Prada autumn-winter collection this year, which was streamed live on the web, was apparently a reference to previous collections and the popular television show Mad Men – boasting printed or embroidered sheaths, cropped pants, frilly cocktail dresses, and cable knit jumpers and cardigans.
Noting that Prada carries a ‘prestige element’ for the models and was a notable platform for the Australian models this year, Next Models’ Stephen Lee said: “It's exciting to see Australian girls on this platform. To walk in Prada is fiercely competitive. Certain photographers will look at the line-up and may decide whether they will use those girls in their roster of shots.”