Yahoo CEO Carol Bartz: Yahoo turnaround “magic” may take years

carol-bartz.In an all-encompassing conversation during Yahoo’s 15th anniversary celebrations on Tuesday, the company’s CEO Carol Bartz, looking to pacify the investors who are becoming increasingly impatient to see a turnaround of the struggling company, drew a parallel with the time that the Apple CEO Steve Jobs took to perk up Apple.

Bartz, who took over the reins of Yahoo in January last year, reminded the investors that Jobs, who returned to Apple – a company that he had co-founded – in 1997, took almost four years to revive the company with the unveiling of the iPod in 2001, even though he was more familiar than the company’s “DNA” than anyone else!

Bartz added: “I know people want to see magic things happen at Yahoo.”

After taking over as the CEO of Yahoo when the company was in dire straits, struggling with plunging revenue and profit, Bartz had immediately announced the layoff of 800 employees; and sold of units that she said were outside the ‘core’ focus of the company.

Due to the moves undertaken by Bartz, the stock price of Yahoo has increased almost 30 percent, even though revenue and earnings have slumped. Meanwhile, Yahoo also added 700 workers in the 2009 last quarter.

Bartz, who is working under a four-year contract that expires in early 2013, is confident of expanding its payroll and buying more startups, especially those that have a “good idea with good little teams.”