As per the media reports, a net loss of $1.8 million to $1.95m in full year earnings might be soon reported by NZX-listed juice company Charlie's.

The ebitda (earnings before interest tax and depreciation) of the company was expected to be a loss of $950,000 to $1.05m, according to information released to the stock market.

Gross sales of the company were of $34m, which came as a rise of about 2 per cent on last year.

A 31% increase was reported by Charlie's in Australian sales, which now makes up 15 per cent of the company's total sales.

The company had to suffer losses due to increased costs of materials and distribution.

 According to chief executive Stefan Lepionka, "Charlie's has not escaped the substantial softening in consumer spending experienced by the retail market in New Zealand. However, while New Zealand sales have weakened we have continued to grow our Australian business, leading to a positive increase in overall sales for the year."

The end of August will see the full audited results, for the year to June 30, being released.