According to a Wednesday report in the New York Times, Google is teaming up with Intel, Sony, and other partners for its newest venture – ‘Google TV’; which will not only enable users to use Web applications on their TV sets; but will also open up the TV platform for the Android developers.

The report, citing unnamed sources ‘in the know,’ also revealed that the new endeavor of Google and partners will largely witness the development of a new category of Internet-enabled televisions and set-top boxes. Google is working on a new edition of its Chrome browser for the Google TV project, which will run on Intel’s Atom chips.

Currently being tested with Dish Network, the Google TV set-top box technology, for which Logitech International is developing peripheral devices, will essentially amalgamate Google’s Android mobile operating system and applications with TV devices made for the OS.

Though the Google Android OS was essentially designed for smartphones, the use of the OS for TV would virtually bring the apps and software developed for it to the TVs.

The NY Times report said that the companies working on the project “envision technology that will make it easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel.”