Close on the heels of the eWEEK report that Google, in collaboration with Dish Network, was testing its new TV service which would bring Internet content to TV screens; The New York Times has reported that Google, Intel and Sony are working on the ‘Google TV’ platform that will guide Web applications to the televisions via set-top boxes based on the Google Android operating system.

According to reports, Google TV – which will combine Google Apps with Google’s stock-in-trade digital ads - will leverage a Google Chrome Web browser version to enable users to search through the Web and video content; just like Web is accessed from desktops and cellphones.

Noting that Twitter, Facebook and associated gaming applications would be fair game for Google TV, the Times report elaborated that Intel and Sony are already appointing programmers experienced in developing software for Android.

The report further said that Google has come up with a prototype set-top box for the service, powered by Intel’s Atom processors and tested on Sony-manufactured TVs. Moreover, Logitech too is involved in the Google TV project; marking its contribution by creating devices like a remote with a small keyboard.

The Times report further revealed that Google’s open-source Android will allow third-party application developers to build applications for Google TV; thereby providing an incredible opportunity to programmers looking to build big-screen applications.