While Google is overtly confronting China, attempting to rewrite the rules for Internet freedom in the country, the apparent lack of support from US corporations is a clear indication that Google is fighting a lone battle.

Despite the fact that Microsoft, Yahoo and other bigwig companies have essentially proclaimed the general principles of Internet freedom; none of them has directly echoed Google’s endeavor to seek an end to Web censorship in China – the country with the highest number of Internet users.

The only technology company that is following Google to protest against Chinese regulations and restrictions, is GoDaddy. com – the Internet domain name and Web host firm. Though GoDaddy thus far has no past record of taking a forceful stance on Internet freedom, the company still immediately followed Google’s footsteps to protest Chinese policies.

Commenting on Google’s difficulty in finding support for its call against Web censorship in China, analyst Jim Friedland, of Cowen & Co., said: :China is a very important market. What’s the incentive for a government or another company to join with Google? There is none, and that’s why you haven’t seen it happen.”

As such, the lack of support from any well-known allies might just make Google’s battle against China an uphill task – more so as there is past precedence of broad support being an effective tool for striking negotiations with the Chinese authorities.