Nokia acquiring Novarra to advance into the competitive mobile browser arena

Nokia-NovarraIn a move that marks Nokia’s potential advance into the highly-competitive mobile browser arena, the company recently announced that it was acquiring the privately-held Chicago, US-based mobile Web browser developer – Novarra.

The deal – the financial terms of which remained undisclosed – will likely close this summer; and will supposedly bring about Nokia’s integration of the Novarra software into its Symbian smartphone operating system.

Though Nokia boasts a substantial share of the global mobile market, the company has practically been struggling in the US – as per a recent comScore data, Nokia is a fourth-ranking mobile phones company in the US, with a tad over 9 percent of the market share.

With Nokia clearly striving to maintain as well as expand its global dominance of mobile phones, the takeover of Novarra will help the company deliver a much enhanced mobile Web experience to customers – more so as the Novarra technology is futuristic enough to foresee that the needs of next-generation smartphones, and mobile platforms like the iPad, will increasingly be met with mobile Web browsers.

In a statement pertaining to the take over of Novarra, Niklas Savander – Nokia’s Executive VP of services – said: “By driving innovation in all segments of our portfolio, we are building one of the largest consumer audiences for Web services and content. Novarra’s Internet services technology delivered on the world’s most widely used mobile platform, Nokia’s Series 40, will help us achieve this.”