According to the latest survey results, a healthy bond with family and friends and job satisfaction make people the happiest.

The happiness can also be further enhanced by socializing, having a sport, hobby, or interest in the arts.

The annual UMR Research happiness survey, however, found that New Zealanders are less happy this year than last year, as times are tough.

It is in Nelson/Marlborough where the men are the happiest; and in the Bay of Plenty women are the happiest.

The least happy of city dwellers are Wellingtonians.

UMR director Tim Grafton said that happiness tended to decrease during the 'young adult until mid-40s' stage; and then to gradually rise to peak with those over the age of
75.

The survey report said: "Happiness and money don't go hand-in-hand as those on less than $15,000 a year are somewhat happier than those on more than $70,000. However, the least happy are those on middle incomes between $30,000-$50,000."

A whopping 15,000 New Zealanders over the age of 18 were questioned by researchers in the survey.