At its San Francisco developers’ conference on Wednesday, social network Facebook unveiled a series of new features that have been especially designed to transform the Web into a place that connects people, not merely pages.

Noting that the changes imply a more customized and social Web, Facebook CEO Mark Zuckerberg, addressing nearly 1,500 developers of Facebook applications, said: “The Web is at a really important turning point now. Most things aren't social, and they don't use your real identity. This is really starting to change. We are building toward a Web where the default is social.”

With the changes in place, users signed in to Facebook will be able to see the comments of their friends – these may be the comments that flow from other websites, while their friends may be shopping, reading news, or listening to songs.

By installing a “like” button, any website can make this option accessible by its visitors – “like” will enable users to share different kinds of content, like news, music, or movies, with their Facebook friends as well as friends on other sites.

The new feature will essentially allow Facebook’s over 400 million users to share their specific likes on their profiles from other sites.

The move will intensify Facebook’s competition with Google as it will help the social network not only in gaining important information about users’ preferences, but also in helping it sell more advertising.