It has appeared that Prime Minister John Key is encouraging everyone to invite their overseas-based friends and family for a visit to New Zealand - the invitation being a part of a "Great Kiwi Invite" campaign launched by Tourism New Zealand with the aim of strengthening international visitor numbers.

Mr. Key along with the Tourism Minister said: "New Zealanders are known as great travelers, and as result so many of us have connections overseas."

The people are being asked to log on to the promotion's website and send a personal invitation; and if their overseas friend accepts the invitation, then the person who sent it will be enlisted for a draw to win an Air New Zealand trip.

Mr. Key said: "Tourism is a major economic driver and has the potential to help get the country through the recession in good shape."