That the sales of the January-launched Nexus One – the Google-branded touchscreen Android handset – have been ‘less than stellar’ is evident from the fact that, as per Flurry statistics, the device sold only 135,000 units in the first
74 days post-debut, vis-à-vis nearly 1 million units sold of the Apple iPhone and about 1.05 million units sold of the Motorola Droid, in their respective post-launch period.

Apparently, Google’s commitment to the HTC-built Nexus One is waning; and it is now reportedly pointing customers inclined towards buying a Verizon version of the Nexus One to the newly-released HTC Droid Incredible handset.

Nonetheless, though the Google Nexus One failed to mark a distinguishing mark in the highly-competitive mobile handset market, the launch of the phone has surely given Google a close, personal experience of the mobile-handset business.

With a Google spokesperson saying that the Nexus One is only “the first of many Google-branded Android handsets” to come, Google should rework its strategy for the supposed handsets that it will potentially come up with in the future.

The key things that Google – virtually a startup in the mobile phone arena - needs to keep in mind, after the Nexus One experience, include - bypassing conventional wireless-carrier stores is a “premature” move; marketing plays a substantial role in boosting handset sales; mobile phone ecosystem is complicated; and earning developer goodwill is essential.