There are almost 1.5 million kiwis using Facebook. And what is amazing is that the maximum kiwi users of Facebook are females. They account for 56% of the total kiwi users on Facebook. It means that Facebook is the best way of reaching a kiwi customer.

Facebook has wide range of tools to offer its users that can be used by businesses on a daily basis to create a profile on their platform. Organizations have a positive opportunity of building Facebook Page, which is alike to a standard Facebook Profile page, which can be used for expanding or for promotional purposes of their business.

It is just as mini webpage sitting within Facebook. Once Facebook Profile for the business is created, it can run events within Facebook, build custom applications, integrate video and certainly chat with your clientele through the Facebook Wall.

There have been numerous Facebook Marketing activities, over the past 12 months, with the main focus to sustain present campaigns. Air New Zealand is a regular, using the services of the channel, in order to connect with its 19,000 or so fans, on a regular basis, sharing stories, conducting competitions and keeping their clients abreast of changes.