Citing two unnamed ‘inside’ sources, a Saturday report in Bloomberg News has revealed that online retail biggie, Amazon, is planning to come up with a thinner version of its Kindle e-reader, most likely in August.

According to the information forwarded by the two sources, speaking on the condition of anonymity, the forthcoming version of the Amazon Kindle e-reader will feature a sharper and more responsive display. However, the new Kindle will not have either a touch-screen or color – two main features that the last-month-launched Apple ‘entertainment device’, the iPad, boasts of.

In fact, at Amazon’s recently-concluded annual shareholder meeting in Seattle, the company’s CEO Jeff Bezos had said that a color reflective screen for the Kindle is still “some ways off.”

Bezos also reiterated that Amazon intends keeping the Kindle essentially ‘a reading device’ aimed at “serious readers,” instead of turning it into a multipurpose as well as multimedia-heavy device like Apple iPad or other tablets emerging on the market.

Saying that he does not expect a color Kindle to be on the cards anytime in the near future, Bezos reasoned that slapping color into an e-ink device is “technically very difficult.” Noting that the integration of color into a device is easier if the device features an LCD screen, Bezos said that bringing color to the e-reader still mars the near-perfect reading experience that the e-ink format provides.