Going by Google's Doubleclick Ad Planner 1000 list, social networking site Facebook beat 999 other web sites to become the leading website in the world - boasting as many as 570 billion `pageviews'.

The Google list, which tracks the world's top 1000 sites on the basis of unique user reach, incidentally does not include the statistics from the different properties - like Google search, YouTube and others - of the Internet search giant itself. While Google would easily top the list as the foremost website in the world, it purposely keeps itself out of the run in an attempt to ensure impartiality.

With Facebook turning out to be the top-ranking site, its co-founder Mark Zuckerberg said that building "something that helps people share information and stay connected" is one of the most transformative things, rather than focusing on "decisions to maximize the amount of money" that a site can generate.

The Google's Doubleclick revelation that Facebook - which has around 540 million users - receives almost 570 billion `pageviews' every month indicates that the Facebook figure is eight times more than the distant second-ranking Yahoo's 70 billion `pageviews'; 15 times more than MSN's 11 billion `pageviews'; and a whopping 72 times more than Wikipedia's 7.9 billion `pageviews' per month.