The promotional package for the wine industry, that was announced this evening by Minister for Economic Development, Hon Gerry Brownlee, will offer focused help as the New Zealand wine industry prepares itself for long-standing growth and expansion.

The Government pronouncement comprises of a targeted package that is focused on developing markets for the wine industry in North America, northern Europe and China plus definite investment for activities that are linked with Rugby World Cup 2011 and the approaching conference of the Great Wine Capitals in New Zealand.

New Zealand Winegrowers Chief Executive Officer, Philip Gregan said the declaration is greeted by New Zealand grape growers and winemakers.

As the industry works hard to triumph over existing challenges, there are chief medium to long term opportunities to nurture the worth of New Zealand wine sales in international markets.

This package will see the business functioning to bring in opportunities, with the Government providing support to its achievement.

The wine growers are really happy with the outcome, since it will give them the opportunity to producing quality wines and the ability to work in partnership with Government will strengthen the industry's footprints in important markets.

This step taken is anticipated to bring positive results for both the industry as well as Government.