Yahoo to introduce new features for increased Facebook integration

Yahoo to introduce new features for increased Facebook integrationIn a move that will take the last-December struck partnership between Yahoo and Facebook, some new features will soon be introduced by Yahoo which will give its users an increased accessibility to updates from the popular social networking site. The introduction of the new features highlights the efforts that Yahoo is making to tap Facebook’s popularity.

Starting from Monday onwards, the integration Yahoo and Facebook will become broader – with Yahoo enabling its users to view Facebook content across its sites, and including the delivery of Facebook ‘news feed’ to their homepage or Yahoo Mail.

Noting that the increased integration between Yahoo and Facebook is largely aimed at preventing Yahoo users from defecting to the social network, ‘inside’ sources revealed that the move will also facilitate the users to post actions taken on Yahoo – like the upload of a picture to Yahoo’s photo service Flickr - back on Facebook.

In addition, Yahoo also is also mulling over a change of name for its existing Yahoo Profiles service, which it now intends calling Yahoo Pulse. The service, which presently is a hub where Yahoo users connect to one another and post personal information, will offer tabs for different social networks – beginning with Facebook and subsequently expanding to other networks.

The tabs will essentially allow Yahoo users to switch between consuming updates - like links to articles their friends have read - from their Yahoo and Facebook networks.