Apple's Worldwide Developers Conference (WWDC), commencing in San Francisco on Monday, comes at a time when the company is actually going great guns - what with its popular iPhone, the newly-released iPad tablet, the forthcoming `iPhone 4G', and other products and apps giving Apple incredible momentum!

With the company enjoying unprecedented success, it is vital that the momentum is kept going - a fact that Apple's CEO Steve Jobs will apprise his developers about; thereby encouraging them to help Apple further expand its creative potentialities.

In fact, Apple's enhancement of its enviable success story largely rests on the app developers; more so as the company has had its share of problems and is involved in a number of controversies - Apple is at daggers drawn with Abode over Flash support; has irked developers with its perplexing App Store approval process; and is trying its might to protect its intellectual property, after the iPhone 4G `leak' by Gizmodo.

The foremost controversial issue which will be front and center at the WWDC this year will likely be Apple's iron-clad control - an issue that came to the fore yet again after Apple's April announcement the iPhone OS accompanied an amendment to its developers' agreement.

As per the announced change in the terms, Apple - while opening up new APIs to developers - blocked the use of any software development tools except the company's own Xcode; thereby delivering a blow chiefly to Adobe Flash!