Public broadcaster SBS has hired Jemma Enright replacing Sarah Keith to lead cross-platform ad innovation in the role of national manager of client solutions, B&T Today uncovers.

Sarah Keith quitted from the broadcaster a few months ago.

Enright is tasked to handle developing multi-platform campaigns for brands across SBS television, radio and online, and its partner assets. In addition, he will work is conglomeration with the SBS Sales division, and will be responsible for ensuring campaigns add value to brands’ communications plans.

Having joined SBS last month, Enright carries a 13 year experience.

He had been working on client campaigns for its largest TV property, the Tour de France, which is now in its 20th year of broadcast. In addition, she has also worked at Multi Channel Network and Optimedia UK, International and Australia.

“It is fantastic to have Jemma join our sales team. Her outstanding commercial skills and insights will allow us to provide real solutions for our partner clients”, expressed, Director of Advertising, Mark Fairhurst.

Enright expressed huge excited over her appointment as she is presented an opportunity to manage client solutions for a network, posing a highly differentiated offering; varied by content and by the lead position as a low clutter media environment.