That the popularity of Google’s video-sharing site YouTube is increasing by leaps and bounds became evident yet again with comScore’s June 23-released statistics revealing that the month of May had as many as 14.6 billion videos being watched by the site’s users – the figures marking an all-time high for the site.
Noting that YouTube accounted for 43.1 percent of all videos viewed online, the latest comScore data revealed that for the whole May month nearly 34 billion videos were watched by almost 183 million US Internet users – thereby indicating an average of 186 videos per viewer.
Further, according to comScore data, the other sites on which the US users watched videos during May include – Hulu, Microsoft Sites Vevo, and Viacom Digital, on which 1.2 billion, 642 million, 430 million, and 347 million videos were respectively watched.
The astounding number of videos watched on YouTube is a clear indication that the popularity of that site has largely remained unaffected by the company’s long-drawn copyright infringement scuffle with Viacom. Now that the ruling in the case has gone YouTube’s way, the company would apparently boost its video advertising efforts.
Quoting part of Judge Stanton’s ruling, the Financial Times noted that YouTube – which had limited ads to videos covered by agreements with content owners – “need not worry about placing advertisements on copyright-infringing content by mistake, just as long as it doesn't have specific knowledge of the infringements.”
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- YouTube’s 2 billion daily viewership beats primetime audience of top US TV networks
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