Previously termed as the e-readiness rankings, the 2010 digital economy rankings’ have placed New Zealand among the first ten countries in the list.

With this, New Zealand reached 10th rank, as it improved in the social, cultural and legal environment.

The first position has been acquired by Sweden after it outperformed Denmark. Also, Finland, Taiwan, South Korea and Japan made powerful advances. In the broadband qualities, the digital leaders in Asia performed well against the Europe and North America.

This is the Economist Intelligence Unit's yearly technology benchmarking study that has successfully completed its twenty years and name has been changed from e-readiness rankings to "digital economy rankings".

It has also advanced as more and more people and organizations are now associated and networked with the internet and telecommunications networks regularly.

The ranking race was participated by about 70 countries, which have now been termed to have earned a state of "e-readiness". Also the new title mirrors the periodic change of the digital priorities of countries from availing ICT to stretching its use for the improvement of economy and also the society.

Also, a good quality of services is in demand as with the increased use of Internet and telecoms networks, people want even the services to get better.

This is why the rankings measures have changed to the quality of countries' broadband and mobile access, according to the fibre and 3G connections, plus their frequency.