The British car insurance provider, Automobile Association (AA), has announced some figures of the number of pedestrians using iPod while crossing the street, warning the drivers about the recently detected spread of the ‘iPod zombie pedestrians’ phenomenon.

The AA reported that the number of pedestrians and joggers walking throughout the roads with their iPod is on a continuous rise, and as a result the number of road accidents and causalities are rising. According to the AA insurance, pedestrians focus on their iPods more than they do on the traffic flow, developing a kind of ‘iPod oblivion’.

The President of the AA, Edmund King, said: "We can't stop the march of technology but we need to halt the 'iPod pedestrian, cycle and driver zombies. Whether on two feet, two wheels or four, too many people are suffering from so-called 'iPod oblivion”.

President King added that the iPod, or any other sister music device such as the MP3 players, phones and electronic organizers proved dangerous to the lives of the user and the drivers.

This ‘zombie-like’ phenomenon caused around 17 car crashes everyday in 2010, which was 5% less in 2009. In 2009 alone, 26,887 pedestrian casualties were reported.