Making one’s followers on Twitter is like befriending the whole school and then abruptly turning the cell-phone off. This is one technique to increase one’s followers on the popularity contest of Twitter, and anyone can join the circle if the user really does not care about anything that is showing up on the homepage.

After this, the user can best work on Twitter by engaging his or her followers in a more personal kind of approach. This is a common advice given by all marketers, bloggers and public relations practitioners; but despite of it, there are many who aren’t still following it, a report by eMarketer said.

There are brands that use the 140 character space only to flash their news and regular information, and some are so engrossed to give mere web feeds. These tweets are leading to zero conversations and interactions on their Twitter account.

A survey reported that brands use their 75% of time pushing regular messages to their followers, and its only 16% of it when they actually converse with their patrons. It has been noticed that of all the Twitter users, 43% of their tweets are conversational, mostly beginning with ‘@’, and merely 24% are the real status updates.