The red meat sector has framed a strategy in order to deal with the losses of meat sector. The meat industry, along with farmers, has agreed to work in close association to accomplish the common interests.

The new policy will help in increasing the profit level of all the shareholders in the meat sector.

Sharing valuable information and strong analysis by the shareholders will ensure better understanding of opportunities and overcoming of the obstacles in the red meat sector. These terms of reference will allow all the associates to make collective decisions on investment matters.

Bill Falconer, the Meat Industry Association Chairman says that a lot has to be done in this sector to gain the confidence of all associates and sustaining the robust profit margins.

He further states, "Many of the farmers that have decided to remain in the industry are struggling to remain profitable".

According to him, a collective effort is required by all players in order to create better opportunities and maintain a good profitability in the sector.

Mr. Falconer also reported that the meat sector got the media attention when rumours floated that the sector is on a downfall. He also mentioned that there could be an additional $6 billion loss to the meat and beef sectors, which can adversely affect the country's economic status.